Pupila :: Frequently Asked Questions (FAQ)

IS PUPILA A BRANDING OR DESIGN AGENCY?

No, Pupila is not an agency. We are an innovative brand management platform that revolutionizes how businesses handle their brand assets and guidelines.

Our centralized hub allows you to store, organize, and share all your brand elements with your team, ensuring consistency across touchpoints.

In the coming weeks, Pupila will harness AI to transform your brand identity assets into compelling communication pieces, enabling effortless creation of on-brand content.

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CAN PUPILA CREATE MY BRAND'S VISUAL IDENTITY?

No, Pupila does not create visual identities for brands.

To fully leverage the platform's potential, it's ideal for brands to have already developed a branding project (either internally or with a partner agency) and have clear guidelines related to their positioning, visual identity, and language.

It's from this content that Pupila will streamline your brand management, boost marketing efficiency, and unlock your brand's full creative potential.

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DO I NEED TO HAVE ALL THE BRANDING CONTENT SUGGESTED IN THE BRAND ZONE TEMPLATE?

No, the template is just a suggestion. We'll soon offer different template options, as we know many companies have their own branding methodologies and some content is more important than others depending on the brand.

However, keep in mind that the more complete your Brand Zone is, the better the results will be in the next phase when Pupila can create AI-generated creative content.

If your brand doesn't have all the content ready, our platform can provide guidance on filling in the gaps, ensuring you get the most out of Pupila's features.

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WHICH PUPILA PRODUCT IS CURRENTLY AVAILABLE?

Brand Zone is our first available tool, and it's a game-changer for brand management.

It's an intuitive platform that organizes your brand assets in a centralized hub, making it easy to share with teams inside and outside your company.

By keeping everyone up-to-date with your brand guidelines and assets, Brand Zone streamlines brand management, ensures consistency, and enables teams to efficiently produce on-brand materials.

And the best part? Brand Zone is free for all clients to use. We believe in providing accessible tools that empower brands to reach their full potential.

WHAT IS INCLUDED IN THE FREE TOOL?

Pupila’s Brand Zone allows you to intuitively layout all the information that typically makes up a brand guide, along with any other relevant content for creating compelling materials, such as customer profiles, business verticals, product line benefits, and more.

You can share your brand zone with an unlimited number of collaborators and enjoy up to 2GB of hosting space, which is more than enough for a comprehensive and feature-rich Brand Zone.

This means you can:

Centralize your brand strategy, visual identity, and assets
Collaborate seamlessly with internal and external teams
Ensure brand consistency across all touchpoints
Streamline content creation and approval processes

All these features are included in our free product offering, making Brand Zone an essential tool for any brand looking to optimize their management and creative workflows.

WHAT TOOLS WILL PUPILA OFFER NEXT?

Pupila has an exciting roadmap with at least 3 major offerings planned for the coming months, designed to work seamlessly together:

Brand Storage

An innovative, AI-powered digital asset management system

Optimizes the upload, organization, search, and access of brand assets
Supports various file types, including imagery, text, icons, graphics, videos, and music

Brand Studio

Enables on-brand asset creation based on brand identity presets

Generates photos, videos, illustrations, texts, and copies

Ensures consistency and speeds up content production

Marketing Powerhouse

The all-in-one platform for managing your marketing efforts.

Creates key visuals for your marketing campaigns
Adapts content automatically for multiple channels and formats
Creates personalized content pieces for each customer
Enables seamless collaboration between marketing teams and external stakeholders
Provides real-time performance analytics to track and measure campaign success

Stay tuned for their release and experience the full power of Pupila!

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WHAT ARE THE PRICING PLANS FOR BRAND STORAGE, BRAND STUDIO, AND MARKETING POWERHOUSE?

If your hosting requirements exceed 2GB, there will be a storage fee based on various extension plans tailored to meet the client's specific needs.

Further, the other products will be available upon a subscription fee, based on the needs and demands of each client.

Brand Storage:
- Up to 2GB of storage is available for free
- Additional storage plans range from 10GB to 1TB, available for purchase when your requirements exceed the free tier
Brand Studio and Marketing Powerhouse:
- Accessible through a subscription model based on credit usage
- Each product will consume a different number of credits
- Various credit packages will be available to suit different needs and budgets

We strive to provide flexible and scalable pricing options to accommodate the diverse requirements of our clients.

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IS THERE ANY SUPPORT OR TRAINING FOR NEW USERS?

Yes, we offer support and training materials to help new users get started with Pupila.

Our platform is designed to be intuitive and user-friendly, but we understand that some users may need additional guidance. Here's what we provide:

"Get Started" Page: This section of our website outlines the first steps to set up your account and start using Pupila's features.
AI Bot Assistance: Our built-in AI bot is always ready to help. You can ask questions about how each component works, and the bot will provide clear explanations and guidance.
Tutorial Videos: We have a dedicated YouTube channel featuring tutorial videos and demonstrations of Pupila's main features. These videos also address common questions new users may have.

We're committed to ensuring that all users can easily navigate and harness the power of our platform. If you ever need help, our support team is just a click away, ready to assist you on your brand management journey with Pupila.

CAN MULTIPLE MEMBERS ACCESS THE PLATFORM?

Yes, Pupila Brand Studio is designed to be collaborative and shared among teams. You can invite members from your company and external partners and choose whether they will be content viewers or editors. You can have unlimited viewers and up to 5 editors.

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HOW DOES PUPILA ENSURE THE SECURITY OF CLIENT DATA?

At Pupila, the security of your data is our top priority. We employ industry-standard security measures and comply with legal requirements to protect the personal data we collect. Here's how we keep your information safe:

Secure Servers: All client data is stored on secure, encrypted servers hosted in state-of-the-art data centers. These servers are protected by firewalls and are regularly monitored for any potential security threats.
Two-Factor Authentication: We offer two-factor authentication (2FA) for all user accounts. This additional layer of security requires users to provide a second form of verification, such as a code sent to their mobile device, to access their account.
Encryption: All data transmitted between your device and our servers is encrypted using the latest TLS (Transport Layer Security) protocol. This ensures that your data remains confidential and protected from unauthorized access.
Regular Security Audits: We conduct regular security audits and vulnerability assessments to identify and address any potential weaknesses in our system. Our team of security experts continuously monitors our platform to ensure the highest level of protection for your data.
Access Control: Access to client data is strictly limited to authorized personnel who require it to perform their job functions. We follow the principle of least privilege, ensuring that employees only have access to the data necessary for their role.

Rest assured that we take every precaution to safeguard your data and maintain the confidentiality of your brand assets. Your trust is important to us, and we are committed to providing a secure platform for all our clients.

WHO CAN ACCESS MY DATA ON PUPILA?

Apart from the people you grant access to, your data may be accessed by specific Pupila teams for the following purposes:

Platform improvement: Our team may analyze user interactions to identify potential corrections and enhancements.
Customer success support: If your plan includes this service, our team will discuss best practices to maximize your results with the platform.

Rest assured that your information will never be disclosed to other clients or made public without your express authorization. For more information, please read our Privacy Notice.

CAN I TRANSFER THE BRANDZONE TO MY COMPANY'S CORPORATE SERVER?

No. In order to ensure the proper functioning of the platform's tools, we need to keep your Brand Zone on our secure servers. This allows us to:

Maintain data integrity: By managing your data on our servers, we can ensure that it remains consistent, accurate, and free from corruption.
Provide seamless updates: As we continually improve and add new features to Pupila, storing your data on our servers enables us to roll out updates smoothly, without any disruption to your workflow.
Offer reliable access: Our cloud-based infrastructure ensures that your Brand Zone is accessible from anywhere, at any time, without the need for complex setup or maintenance on your end.

Integrate with AI tools: To leverage the full potential of our AI-powered features, such as Brand Studio and Marketing Powerhouse, your data must be stored on our servers. This enables seamless integration and optimal performance of these tools.

WHAT MEASURES ARE IN PLACE TO ENSURE DATA PRIVACY AND COMPLIANCE WITH REGULATIONS?

• Protection against unauthorized access to our systems;

• Authorization of access only to previously authorized persons at the location where the collected information is stored, including employees and representatives of PUPILA and/or duly authorized partners; and

• Those who come into contact with personal data must commit to maintaining absolute secrecy. Breaking the confidentiality will result in civil liability in accordance with Brazilian law.

In addition to technical efforts, we also adopt institutional best practices aimed at protecting personal data. It is important to note that, although PUPILA makes its best efforts to preserve privacy and protect the data of data subjects, no transmission of information is completely secure, so we cannot guarantee fully that all data received or sent will not be subject to unauthorized access executed with methods aimed at obtaining information improperly.

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