In the dynamic world of retail, Artificial Intelligence is emerging as a key player in reshaping how we shop, discover products, and interact with brands. For brands, that’s an exciting opportunity to create more personalized shopping experiences and engage with their customers in new ways. So let’s take a look on how AI is transforming retail!

‍

Virtual try-ons: a new way to shop

One innovative application of AI in retail is the virtual try-on feature. Google Shopping, for example, has introduced a virtual try-on tool that uses generative AI technology. This feature allows shoppers to see how clothing items look on models representing a diverse range of body types, skin tones, and hair styles.

Here's how it works: Google takes one image from a merchant and uses AI to superimpose the product onto different models. The technology is so advanced that it can even adjust the pose of the model and show details like shadows and wrinkles in the fabric. This tool not only offers convenience but also promotes inclusivity by allowing customers to visualize products on models that resemble them.

‍

‍

‍

Smarter searches, better discoveries

AI is also enhancing the way we search for and discover products. By generating comprehensive product attributes, AI improves the searchability and discoverability of items. For instance, J.Crew is working on expanding their product attributes from just a few to nearly 90 per item. This includes not only basic information like color and size but also details about occasions the item might be suitable for and various ways to describe the product.

This expanded attribute system helps customers find exactly what they're looking for, even if they describe it in unconventional ways. It also improves SEO, making products more discoverable through search engines like Google.

‍

AI as a shopping companion

For more complex purchasing decisions, AI is becoming a valuable shopping companion. While still in development, these AI tools aim to analyze large amounts of data, compare options, and provide personalized recommendations based on specific user needs and preferences.

‍

‍

‍

The future of personalized shopping

As AI continues to evolve, we can expect shopping experiences to become increasingly personalized and efficient. This technology is not just changing how we shop; it's enhancing our entire relationship with brands and products.

For retailers, AI offers opportunities to connect with customers on a deeper level, to better understand and anticipate their needs, and to create more engaging shopping experiences. For shoppers, it means easier product discovery, more confident purchasing decisions, and shopping experiences that feel tailored to individual preferences.

We are looking forward to see what comes next!